Shruti GuptaEveryone’s got an opinion, but are you intellectually worthy of holding one?‘Having opinions’ and having ‘back-able opinions’ are 2 different things.Aug 12Aug 12
Shruti GuptaDo you give yourself permission to be fallow?The problem with being productive, is that when you’re not, you’re naturally drawn to class yourself as “unproductive”.Aug 10Aug 10
Shruti GuptaIs your Social Worth really your self-worth?The barometer of success is socially driven, and the world finds a thousand & one ways to tell us whether we have a ‘good life’ but what is…Aug 41Aug 41
Shruti GuptaBeing a ‘reasonable skeptic’ is a 5-Star skill that makes you invaluable.Do you agree?Jul 29Jul 29
Shruti GuptaMarketers, you are here to witnessWitnessing the world is a brave way of being. And, being brave, wild, being free & primal →is an under-estimated skill. Don’t let the…Jul 28Jul 28
Shruti Gupta<Currently debating> Stale or Stellar: is the Tupperware Brand Refresh more than just bandaid on a…Great design doesn’t necessarily bring in great sales. But, can it?Jul 25Jul 25
Shruti Gupta“Get the Backstory right”.Great marketers understand the difference between “Getting the Backstory right” vs “Over-interpreting the Backstory”Jul 111Jul 111
Shruti GuptaWhy people buy: ‘Anti-Aging’ creams for 5X more price than a Moisturizer?Positioning Shapes Perception of Benefit. Read more and find out why muffins sell more than cakes, why that cheap-cane-wood Tote Bag costs…Jul 6Jul 6
Shruti GuptaWrite as if you were dying.A personal reflection on Annie Dillard’s book ‘The Writing Life’.Jul 4Jul 4
Shruti GuptaWhy Your Circle of Competence Is Not, and Will Not be enoughEach of us has a circle of competence → an area where our knowledge is deep and earned.Jul 1Jul 1