Shruti Gupta – Medium

Shruti Gupta

Stories beckon you.

Ever wondered why and how some stories get you?

4 min readJan 26, 2024

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Stories beckon you.

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Shruti Gupta

Breaking Boundaries: The Power of Fake Out Of Home Advertising

The magic of surprise disrupts the ordinary and fosters differentiation, but does it help or hurt brand trust?

3 min readJan 22, 2024

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Can consumers fully embrace the fakery of CGI ads in OOH environment?

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Shruti Gupta

NPS, CAC to LTV ratio and other Alphabet Soup your business needs

“Advertising is not an art form; it’s a medium for information. It has to be judged on the basis of sales and results.” — David Ogilvy

3 min readJan 17, 2024

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marketing metrics for everyone

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Shruti Gupta

The value of emotional appeal in brand building: how to build long-term joy over short-lived…

As years go by, and as their cross category experience compounds, most tenured marketers start to develop a strong bias towards emotional…

6 min readJan 10, 2024

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Shruti Gupta
in
Bootcamp

Your brand’s Power User: find who’s posing as one!

In #Product and #Growth, we often refer to #PowerUsers but don’t seem to align on a common definition. A quick glance below on who they…

2 min readApr 29, 2023

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Product teams love ‘Hero’ users who TRY many product features. But PMs fall in the same power user trap and end up building for these fringe super-users

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Shruti Gupta
in
Bootcamp

How can you drive PLG Success: the NEW user journey

The best product orgs generate a big share of new users through organic search and (product driven) referrals rather than paid advertising…

4 min readFeb 27, 2023

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How can you drive PLG Success: the NEW user journey

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Shruti Gupta
in
Bootcamp

PLG: Once an Innovation, now an Expectation?

For consumer tech, PLG is an emerging marketing mandate, but are they doing it right?

2 min readFeb 23, 2023

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Shruti Gupta
in
Bootcamp

Gimmick Marketing: why most brands don’t get it right

Gimmick or Guerrilla marketing if done well has potential to bring in outsized returns at a relatively small effort, but it thrives on the…

11 min readJan 13, 2023

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Gimmick Marketing: why most brands don’t get it right

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Shruti Gupta

Corporate Egos: When to Stroke and Poke

We generally misunderstand Egos and their true contribution. They are amazing veneers to personalities but are awful at hiding people’s…

5 min readDec 29, 2022

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Corporate Egos: When to Stroke and Poke

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Shruti Gupta

Posture or Posturing

Observation is an intensive effort- Some people can beautifully conceal whereas others exercise no control and reveal themselves in various…

3 min readDec 18, 2022

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Posture or Posturing

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Shruti Gupta

Shruti Gupta

#Marketer. Unraveling life's mystery, one truth at a time. society & culture-science lover. organ donation advocate. all views personal.

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